Workforce Strategy 2018 Promotional Mailer
Workforce Strategy is the Business Group on Health's annual national conference. The two-day conference brings employers, consultants, and solution providers together to discuss cutting edge topics in health, productivity, and well-being.
For the 2018 conference in Atlanta, the Evive marketing team created a high-impact, interactive experience to promote the user-centric focus of MyEvive, Evive's core product.
We drove visitors to that experience through email, social media, our website, and direct mail—including our "It's all about me" button mailer.
Creative Direction: Sharon Burdett and Michael Matascik
Copywriting: Cathryn Sloane and Michael Matascik
Design and Art Direction: Sharon Burdett