MyEvive Brand Identity
MyEvive™ brings each employer's entire benefits ecosystem into one unified platform, making it easy for people to access and use the benefits they need, when they need them. Using robust data sources and predictive analytics, MyEvive delivers a simplified, relevant, and deeply personalized user experience.
As the primary product offering of Evive, the MyEvive brand identity maps back to the corporate brand architecture. The identity system and brand guidelines were developed to inform the most common user experiences; the MyEvive mobile app, web portal, and email communications.
Creative Direction: Sharon Burdett
Design Lead: Sharon Burdett
Designers: Andres Gonzales, Katie Kiedrowski, Jeff Guerrero