Tree Theory Posters
To promote Tree Theory Bags at various events, we created a series of posters that communicate the unique construction of the designs. By making the comparison to origami, paper planes, and cyclical systems, we tried to express how Tree Theory is an entirely different kind of product.
Tree Theory is a collection of versatile bags made from reclaimed materials such as billboard tarps, salvaged leather, recycled rubber, and seat-belt webbing.
Each bag is given dimension and shape through folding rather than sewn-panel construction. This origami-like design creates a bag that is durable, lightweight, and unique; additionally, the design allows for easy customization, repair, and disassembly for recycling and reuse.
Product Design Lead: Ted Burdett
Brand Creative: Sharon Burdett