Workforce Strategy 2018 Promotional Mailer
Workforce Strategy is the Business Group on Health's annual national conference. The two-day conference brings employers, consultants, and solution providers together to discuss cutting edge topics in health, productivity, and well-being.
For the 2018 conference in Atlanta, the Evive marketing team created a high-impact, interactive experience to promote the user-centric focus of MyEvive, Evive's core product.
We drove visitors to that experience through email, social media, our website, and direct mail—including our "It's all about me" button mailer. A pin-back button emblazoned with "Me" was an invitation to learn more about how Evive puts people at the center of our experiences.
Creative Direction: Sharon Burdett and Michael Matascik
Copywriting: Cathryn Sloane and Michael Matascik
Design and Art Direction: Sharon Burdett